Saturday, April 19, 2008

A Trick

"This writing is trying to pull you in much like an eye-catching picture. It is designed to get you to READ IT. This is called luring the VICTIM, and you are the VICTIM. But if you have a free mind you should STOP READING NOW! because all we are attempting to do is to get you to read on. Yet this is a DOUBLE BIND because if you indeed stop you'll be doing what we tell you, and if you read on you'll be doing what we've wanted all along. And the more you read on the more you're falling for this simple device of telling you exactly how a good commercial design works. They're TRICKS and this is the worst TRICK of all since it's describing the TRICK whilst trying to TRICK you, and if you've read this far then you're TRICKED but you wouldn't have known this unless you'd read this far. At least we're telling you directly instead of seducing you with a beautiful or haunting visual that may never tell you. ... What we are really suggesting is that you are FOOLISH to buy or not buy an album merely as a consequence of the design on its cover. This is a con because if you agree then you'll probably like this writing - which is the cover design - and hence the album inside. But we've just warned you against that. The con is a con."

From the album cover of XTC's Go 2 album
Designed by Peter Christopherson's Hipgnosis


Lucky said...

Absolutely brilliant! The Residents could've than something similar like that, too - they also used the 'marketing tricks' very openly - same with Eugene Chadbourne, Jello Biafra...

You ran out of fodder to post? "So it goes." (Kurt Vonnegut) "Shit happens, and then you die." (common proverb) - and more the like. :)

>>> Thanks <<<

thunderperfectmind said...

yeah. it's quite clever. :)

well, i didn't so much run out. i'm sure i could scratch around for more albums to post, but i don't have any vinyls left to rip that would be of interest, at least. (so to make it clear i'm not switching from blog to blog simply because i can't post any more music. my focus just got a bit broader i suppose.) if i find something else of interest, i'll post - but like i said, this isn't another direct-waves.

such phrases are so applicable, aren't they?